During the months of January and February 2020, TIM Summer reigned on Ipanema’s
beach in Rio de Janeiro, gathering more than six hundred thousand people over its
nine days. Zé Ricardo created the whole artistic concept of the event, invited by
Rafaello Ramundo, CEO of the agency Novo Traço. The concept created by Zé included
concerts + parties. First there was a big concert with great names from Brazilian
music scenery, like Anavitória, Iza, Melim, Baco Exu do Blues, Elza Soares,
Criolo among others. Right after each concert, a renowned party took center stage,
making the evenings even more magical, and exciting for the audience that did not
want to leave. In addition to music, “Tim Summer” celebrated diversity with days
dedicated to racial equality and the LGBTQ + rights, becoming part of Rio’s public’s
memory.
