The first online convention of a major brand during the pandemic was signed
by LEVE in every artistic aspect. Conceived and carried out by the agency
Novo Traço, the convention brought together sixteen thousand people virtually
in an event closed to the general public and dedicated only for TIM employees.
LEVE was responsible for recruiting the event’s host, Fernanda Gentil, for hiring
the chef Claude Troisgros who “cooked” an exclusive recipe virtually for the company's
employees, and for creating the concert’s concept that gathered together the pop from
Melim, Preta Gil’s MPB, and Diogo Nogueira’s Samba. These artists brought rhythm to
the convention, which became a turning point in the history of the brand in Brazil.
