"He is several in one.
Multiple. He does complex things,
but even under pressure there is always a smile on his face."
Today he is one of the most respected names in artistic direction in Brazil.
He is creator and artistic director of the “Sunset Stage Rock in Rio” in several
countries around the world. Rock in Rio is the “sun” of his career.
His great inspiration. Zé was raised in a poor family, where he learned
to reinvent himself since he was a little boy. All his achievements to date
were brought by music. Music gave him everything. That is why his devotion to
musical quality is total.
Zé makes difficult challenges seem easy with his calm and self-assured personality.
That is how his company’s name came out. LEVE is the way he chooses to face his challenges.
It is the way he lives. His curating projects always have a look to diversity.
To the plurality that constitutes us as a society.
In addition to artistic direction,
he is a singer, composer, instrumentalist, curator and music producer.
And despite signing some of the main music events in the country,
he remains a boy delighted by music. He believes that professional
success means choosing the projects you work with. Success for him is artistic freedom.
@zericardooficial
