Gilberto Gil
and Iza - Live
Zé Ricardo was challenged by Tom Gil, business director at W / McCann, to create an event that was priceless for Mastercard. Thus, the Live project “THE SONGS OF GILBERTO GIL BY IZA AND GIL” was born. People listened to beautiful songs by one of the greatest composers in the world, an icon of Brazilian MPB, in Iza's voice. Accompanied by Gilberto Gil on the guitar, and José Gil on the percussion, Iza traveled over Gil's work in a one-hour concert. With a delicate photography and an excellent sound quality, the concert touched and had an immense repercussion in the media. LEVE signed the artistic production and general production of this concert. Recruiting not only the artists, but also all the suppliers involved in the project. This Live was part of a launch of a movement created by Mastercard named “Take part: start what is priceless”, that gathered five million dishes for the NGO Ação da Cidadania, helping people that were struggling for food resources during the pandemic.
Milton Nascimento,
Xênia França
and Liniker - Live
The second Mastercard Live Series brought together one of the main MPB’s geniuses alongside two great talents of the Brazil’s new music generation. At Live “MILTON NASCIMENTO POR MILTON, XÊNIA E LINIKER”, Milton's work was revisited by exciting interpretations. His classical songs received a new “look” with the interpretations of Xênia França and Liniker. This combination of voices encouraged the audience at home to engage with the Live through QR code. Besides that, it promoted a fundraiser for the Mastercard’s campaign “Take part and start what is priceless”, which gathered two million dishes for the NGO “Rio Solidário”. LEVE signed the artistic production and general production of this concert, recruiting not only the artists, but also all the suppliers involved in the project.
Elza Soares
Seu Jorge
and Agnes - Live
Mastercard Live series continued stirring the music industry by proposing a “new look” in the format. For the last edition of this trilogy, we presented a powerful meeting of generations. The Live “CLASSICS OF SAMBA”. The queen, Elza Soares, performed alongside Seu Jorge, and Agnes Nunes, considered one of the most incredible concerts of 2020. For during one hour, they traveled over a samba’s repertoire that made a mark in their lives. A concert that touched everyone from its beginning to end. LEVE signed the artistic production and general production of this concert, recruiting not only the artists, but also all the suppliers involved in the project.
